Digital Marketing Insights
Thoughts and tips on the latest digital marketing trends and strategies we use to power our campaigns.
DIY vs. Professional WordPress Design: What Should You Really Pay For?
WordPress powers over 40% of websites globally, making it one of the most popular platforms for building online spaces. But when it comes to designing your site, should you go DIY or hire a professional? The answer depends on your goals, skills, and budget. While DIY...
Do Keywords Matter in 2025? (Yes, but Here’s How…)
Keywords still play a role in SEO, but their importance has shifted. They’re no longer the main focus of successful SEO strategies. Instead, they’re just one small piece of a much larger puzzle. If you’re stuck obsessing over keywords, it’s time to reframe your...
Implementing RightBlogger into your Content Process
Advances in AI have created new ways for us to create and edit content. These technological developments enable us to produce higher-quality work more efficiently and creatively than ever before. One of those tools that I've grown to love is called RightBlogger. This...
5 Reasons Your Business Needs a Professionally Built WordPress Website
Your website is often the first impression potential customers have of your business. In today’s digital landscape, having a professionally built WordPress website is more than just a trend—it’s a necessity for businesses who want to stand out and scale effectively....
What is E-E-A-T?
In the digital age, establishing a strong online presence is crucial. For businesses and content creators, understanding and implementing E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—can make all the difference. These principles are not just...
The Top 10 Most Effective Digital Marketing Strategies for Small Businesses
As a small business owner, you know how vital it is to connect with customers and grow your brand online. But with the dizzying array of digital marketing options out there, how do you know where to focus? In this comprehensive guide, we'll walk through the 10 best...
3 Email Marketing Ideas for When You Have a Low Email CTR
When an email campaign is getting great open rates but a low email CTR (Click-through-rate), this tells us that something inside the email is not connecting with the audience. If you are absolutely sure the subject line was compelling enough, what inside the email may...
The impending convergence of UX and SEO (Will UX kill the SEO industry by 2023?)
After years of SEO strategy research and real project analysis, its become clear that the most popular Search Engine, Google, is keen to incrementally increase the ranking factor impact that UX metrics are weighted at. Can the SEO Industry in its current form survive...
How to apply UX Strategy to your Website Redesign in 1 Week
Have you ever truly considered the UX Strategy of your website? Is your website adding value to your business beyond the basics of being a digital business card? If you relate to having a "digital business card" for a website, you'd be smart to consider how your...
The Best Type of UX Design Feedback vs the Worst
In this post, we will compare good design feedback with bad feedback and explore how they can impact the customer experience. Understanding the difference between the two is crucial because while good feedback can lead to improved designs and enhanced user...