Keywords still play a role in SEO, but their importance has shifted. They’re no longer the main focus of successful SEO strategies. Instead, they’re just one small piece of a much larger puzzle. If you’re stuck obsessing over keywords, it’s time to reframe your...
Search Engine Optimization
What is E-E-A-T?
In the digital age, establishing a strong online presence is crucial. For businesses and content creators, understanding and implementing E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—can make all the difference. These principles are not just...
How to Use Keyword Intent to Improve Your Keyword Research
Keyword Research is one of the more important SEO activities we will do when getting an SEO Plan put together.Many businesses use Keyword Research to gain insights into terms they can rank highest for—which is not a bad thing—but the quest to rank high for the most...
How to make your Kick Off SEO Plan
Determine Goals The most obvious goal for SEO is to rank high on the search engines, but it isn't such a simple task. How your site will fair on the search engines becomes a conglomerate of all of the content you publish (and who is linking to that content). It...