What is E-E-A-T?

Digital Strategy, Search Engine Optimization, User Experience

In the digital age, establishing a strong online presence is crucial. For businesses and content creators, understanding and implementing E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—can make all the difference. These principles are not just...

The impending convergence of UX and SEO (Will UX kill the SEO industry by 2023?)

User Experience

After years of SEO strategy research and real project analysis, its become clear that the most popular Search Engine, Google, is keen to incrementally increase the ranking factor impact that UX metrics are weighted at. Can the SEO Industry in its current form survive...

How to apply UX Strategy to your Website Redesign in 1 Week

User Experience

Have you ever truly considered the UX Strategy of your website? Is your website adding value to your business beyond the basics of being a digital business card? If you relate to having a “digital business card” for a website, you’d be smart to...

The Best Type of UX Design Feedback vs the Worst

User Experience

In this post, we will compare good design feedback with bad feedback and explore how they can impact the customer experience. Understanding the difference between the two is crucial because while good feedback can lead to improved designs and enhanced user...

How does User Experience help my business?

User Experience

You’ve probably heard some podcast, read an article, or heard your fancy tech friends talk about how important it is to optimize for the user experience. Do you even know what they are talking about? (Do they?!) User Experience or “UX” is something...