Digital Marketing Insights
Thoughts and tips on the latest digital marketing trends and strategies we use to power our campaigns.
The impending convergence of UX and SEO (Will UX kill the SEO industry by 2023?)
After years of SEO strategy research and real project analysis, its become clear that the most popular Search Engine, Google, is keen to incrementally increase the ranking factor impact that UX metrics are weighted at. Can the SEO Industry in its current form survive...
How to apply UX Strategy to your Website Redesign in 1 Week
Have you ever truly considered the UX Strategy of your website? Is your website adding value to your business beyond the basics of being a digital business card? If you relate to having a "digital business card" for a website, you'd be smart to consider how your...
The Best Type of UX Design Feedback vs the Worst
In this post, we will compare good design feedback with bad feedback and explore how they can impact the customer experience. Understanding the difference between the two is crucial because while good feedback can lead to improved designs and enhanced user...
How does User Experience help my business?
User Experience or "UX" is something we are all pretty proficient in...seriously. Have you ever used an app and thought to yourself "it would really be better if it worked like this ______" ------> That is UXThere are all kinds of books, guides, courses, bootcamps ......
How to Use Keyword Intent to Improve Your Keyword Research
Keyword Research is one of the more important SEO activities we will do when getting an SEO Plan put together.Many businesses use Keyword Research to gain insights into terms they can rank highest for—which is not a bad thing—but the quest to rank high for the most...
How to make your Kick Off SEO Plan
Determine Goals The most obvious goal for SEO is to rank high on the search engines, but it isn't such a simple task. How your site will fair on the search engines becomes a conglomerate of all of the content you publish (and who is linking to that content). It...