How to apply UX Strategy to your Website Redesign in 1 Week

User Experience

Have you ever truly considered the UX Strategy of your website? Is your website adding value to your business beyond the basics of being a digital business card? If you relate to having a “digital business card” for a website, you’d be smart to...

The Best Type of UX Design Feedback vs the Worst

User Experience

In this post, we will compare good design feedback with bad feedback and explore how they can impact the customer experience. Understanding the difference between the two is crucial because while good feedback can lead to improved designs and enhanced user...

Do Keywords Matter in 2023? (No, not really…)

Search Engine Optimization

“Don’t worry about keywords…” OK…yes, keywords do matter, but if you are new to Organic SEO, try not to let keyword strategy drive your content efforts too much, 1. Keywords should not drive your content, they should enhance it. Are you...

How does User Experience help my business?

User Experience

You’ve probably heard some podcast, read an article, or heard your fancy tech friends talk about how important it is to optimize for the user experience. Do you even know what they are talking about? (Do they?!) User Experience or “UX” is something...

How to Use Keyword Intent to Improve Your Keyword Research

Search Engine Optimization

Keyword Research is one of the more important SEO activities we will do when getting an SEO Plan put together.Many businesses use Keyword Research to gain insights into terms they can rank highest for—which is not a bad thing—but the quest to rank high for the most...