The Top 10 Most Effective Digital Marketing Strategies for Small Businesses
As a small business owner, you know how vital it is to connect with customers and grow your brand online. But with the dizzying array of digital marketing options out there, how do you know where to focus? In this comprehensive guide, we'll walk through the 10 best...
A Quick Reference Guide for Digital Marketing in 2023
Getting started with blogging or e-commerce for the first time can be overwhelming, especially for those who haven't spent time professionally doing digital marketing work. If you are looking for a structured way to approach your digital marketing strategy, here is a...
3 Email Marketing Ideas for When You Have a Low Email CTR
When an email campaign is getting great open rates but a low email CTR (Click-through-rate), this tells us that something inside the email is not connecting with the audience. If you are absolutely sure the subject line was compelling enough, what inside the email may...
The impending convergence of UX and SEO (Will UX kill the SEO industry by 2023?)
After years of SEO strategy research and real project analysis, its become clear that the most popular Search Engine, Google, is keen to incrementally increase the ranking factor impact that UX metrics are weighted at. Can the SEO Industry in its current form survive...
How to apply UX Strategy to your Website Redesign in 1 Week
Have you ever truly considered the UX Strategy of your website? Is your website adding value to your business beyond the basics of being a digital business card? If you relate to having a "digital business card" for a website, you'd be smart to consider how your...
The Best Type of UX Design Feedback vs the Worst
In this post, we will compare good design feedback with bad feedback and explore how they can impact the customer experience. Understanding the difference between the two is crucial because while good feedback can lead to improved designs and enhanced user...
Do Keywords Matter in 2023? (No, not really…)
"Don't worry about keywords..." OK...yes, keywords do matter, but if you are new to Organic SEO, try not to let keyword strategy drive your content efforts too much, 1. Keywords should not drive your content, they should enhance it. Are you getting stuck on keywords?...
How does User Experience help my business?
You've probably heard some podcast, read an article, or heard your fancy tech friends talk about how important it is to optimize for the user experience. Do you even know what they are talking about? (Do they?!) User Experience or "UX" is something we are all pretty...
How to Use Keyword Intent to Improve Your Keyword Research
Keyword Research is one of the more important SEO activities we will do when getting an SEO Plan put together.Many businesses use Keyword Research to gain insights into terms they can rank highest for—which is not a bad thing—but the quest to rank high for the most...
How to make your Kick Off SEO Plan
Determine Goals The most obvious goal for SEO is to rank high on the search engines, but it isn't such a simple task. How your site will fair on the search engines becomes a conglomerate of all of the content you publish (and who is linking to that content). It...